Are you having problems deciding on the proper coverage for your packaging box?
Don’t worry, we’re here to help you understand everything.
Several additional characteristics can be added to packaging to improve it. A coating or covering is one such element that brand owners utilise as a finishing choice for a variety of product boxes. Standard packaging can be updated with a variety of packaging designs, materials, and specs, allowing a business to stand out from the crowd.
Determining what type of coating goes with their product’s packaging material may be somewhat intimidating for new business owners and entrepreneurs. Because the coating is an additional layer on the packaging boxes, it must be compatible with the others.
Retail packaging, e-commerce packaging, and luxury packaging are the three forms of packaging most commonly employed by firms. A distinct sort of coating is utilised for each type.
Here’s a step-by-step guide to help you understand and choose the correct coating for your packaging, taking into account both internal and external elements such as packaging materials, design, and pricing.
Retail packaging comes first, and the most common material used to manufacture retail packaging boxes is cardboard.
Cardboard is an excellent choice due to its thickness, which provides excellent protection and ensures that the product remains tamper-proof in such a crowded area as a marketplace. It’s a versatile material that also has a big impact on the shelves.
Custom packaging boxes are commonly used by custom packaging suppliers to give businesses the best available packaging options. Custom printed boxes made of cardboard can provide a wide range of variety by providing a wide range of options. Cardboard is compatible with a variety of printing and finishing techniques, but the following are the most popular:
It is critical in retail packaging that the product be protected from humidity, as moisture can cause the contents within to spoil. Lamination is often used as a finishing option on custom printed retail boxes to prevent this.
Long-run projects that require thousands of boxes to be stored in a warehouse for future usage like their custom boxes to be laminated because it boosts lifespan and dust resistance.
When a brand has utilised delicate artwork or designs underneath, laminating a custom box is fairly frequent. A nice package from a well-known cosmetics store may be more likely to get laminated.
Retail firms employ matte lamination on custom printed boxes to showcase their premium items in the positive light and give them a striking and appealing appearance, whilst gloss lamination provides the product a glossier and more vibrant appearance.
Is your company on a tight budget yet still wants a nice finish?
You can now utilise AQ semi-gloss or low-gloss coating as a low-cost finishing option for custom packaging boxes. Because AQ semi-gloss finishing is water-based, it’s a particularly safe solution for personalised food boxes.
It has been observed that the most common coating chosen by companies for their custom boxes is AQ semi-gloss coating, which is very cost-effective.
The low-gloss sheen of AQ semi-gloss lamination adds a subtle texture to the bespoke boxes’ surface that isn’t too distracting to the eye.
If you’re not sure which one to choose, we’ve listed the benefits and drawbacks of each.
Lamination provides higher protection than UV coating and is resistant to dust, moisture, and tear damage. It ensures that the product is kept safe throughout transportation.
UV coatings are a more environmentally responsible option than lamination, and they give unique boxes a colourful and eye-catching appearance. The only disadvantage is that it does not provide the same level of protection as lamination.
E-commerce stores have grown in popularity in recent years, and many small and large businesses have adopted them. Online orders are frequently shipped over long distances, necessitating the use of very hard and thick packaging materials.
Corrugated shipping boxes are the most commonly used material for this type of packing.
Custom Packaging manufacturers offer high-quality corrugated boxes that may be printed in any design or colour. The following are some examples of costings that can be used with corrugated boxes:
This sort of coating is appropriate for businesses that use packaging in small or medium quantities. Because custom packing boxes that are part of a short to a medium-term project are printed digitally.
Printing on corrugated shipping boxes improves manufacturing efficiency and results in a shorter turnaround time. Overall, it is less expensive than normal.
Because these boxes are primarily used for shipment and transportation, expensive embellishments and coatings are rarely used.
As people become increasingly interested in unwrapping videos, it has become critical for firms to include more design elements in their bespoke packaging boxes.
However, because corrugated shipping boxes are already quite thick and protect the products from all external influences, the coating is generally done only to protect the printed artwork on the custom boxes.
Lamination is used to cover corrugated shipping boxes in the same way that it is used to coat retail packaging boxes. The pattern and graphics on the custom printed boxes are completely protected by lamination, which helps the artwork retain its appeal.
This is a common strategy used by businesses to maximise the visibility of their bespoke boxes. An additional layer of coating is applied to the interesting artwork, making it even more visually attractive.
Due to a saturated market, luxury and high-end products face fierce competition. Everyone’s interest shifts rapidly if they discover something greater than the other. Packaging is one of the most important factors in attracting clients.
The product’s status is justified if it is packaged in a gorgeous and premium box. Rigid box packaging is characterised by its simplicity, minimalism, luxury, and high cost.
Matte lamination is, without a doubt, the most popular choice for this type of packaging. It’s ideal for custom luxury boxes because it adds refinement to the overall look. This is a well-known form of finishing that provides the packaging with an extremely smooth velvety touch.
To keep their attractiveness, these boxes must be well-maintained. To change the appearance of the boxes, special techniques such as gold foil stamping, embossing, spot UV, and debossing are often utilised.
