How to Make Cosmetic Packaging More Impactful?

  • Rating : 4.7/5
  • Posted on : June 3, 2023
  • Written by : Emenac Packaging UK
  • Category : Blog

Looking for ways to make cosmetic packaging impactful? The packaging for the cosmetics business has developed over time, and today’s seasoned packaging manufacturers take into account the specific requirements of each product while designing the layouts for them. Every cosmetics company finds the perfect embellishment and design for their product’s custom cardboard boxes. These boxes set these companies apart from competing alternatives and substitutes on the market.

In this blog, we have discussed multiple reasons why cosmetic marketers and companies use these boxes

1. Security of The Products Inside:

Every manufactured product must be delivered to the intended consumer in excellent shape to build the trust of customers. Damaged bespoke packaging decreases the value and worth of the packaged goods inside. These custom cosmetic boxes also represent the status of the respective brand in the industry as well as the quality of the product among their customers. Every product has specific packaging needs such as blusher boxes are not the same as lipstick boxes. Experienced packaging and printing businesses research the products and create the inner box packaging and inserts accordingly, protecting the products from impacts, moisture, dust, etc.

2. Marketing and Advertising:

As businesses compete fiercely with competitors, it is now important to concentrate on providing suitable custom retail boxes. These boxes feature themes that are specifically customized to the seasons, colours, moods, and many other demographic requirements that each brand chooses to emphasize. These boxes consequently turn into informational resources in the marketplace. Without a salesman, these boxes provide information to the customers and promote the products, encouraging them to reach out and inspect the items inside. Each customer uses these boxes to print their branding elements which include;

  • Taglines
  • Logos
  • Images
  • Symbols
  • Product information
  • Company information

3. Display Custom Cosmetic Boxes:

In today’s world, customers want to get easy access to the products they like. Because of this reason, custom display boxes are getting popular across the globe. These boxes are crafted from the sturdiest and most lightweight cardboard packaging material. The sturdiness of cardboard prevents the box structure from getting damaged even when carried from one place to another. The sturdiness of these boxes makes them ideal for exhibition displays. Brands get multi-tiered designed boxes for tradeshows that offer easy access to the audiences and lure them into discovering more about the products. Custom display boxes are also used on the shelves and counters of the physical stores. These custom display boxes are available in medium to small-sized SKUs. Products like blushers, lipsticks, mascaras, eyeliners, and many other products.

4. Sleeve and Tray Custom Lipstick Boxes:

The majority of lipsticks are packed in sleeve and tray design cardboard boxes with a single opening. While the majority of businesses utilize these boxes to package their SKUs, some employ the same design in various sizes to store many lipsticks in a single box. To maintain all the products in their specified locations and reduce product movement inside the box, these boxes contain dividers and grooves in the inner trays. You can also print attractive branding themes on these boxes to provide a unique appearance to these boxes. You can use spot colours, spot UV (matte/gloss), and foiling to provide a dramatic effect to these custom cosmetic boxes.  

Some brands also use personalized labels to print product information such as:

  • Ingredients
  • Expiry date
  • Storage
  • Instructions
  • Warnings

You can also use personalised stickers to seal the open end of the packaging boxes for more product safety. The separators and fences are also available that include:

  • Folding carton
  • Recycled cardboard
  • Plastic
  • Corrugated material.

5. Die-Cut Hanger Custom Mascara Boxes:

Mascara is one of the best-selling cosmetic products that offers versatility to its consumers. There are different types of mascaras you can get from the market such as water-based mascaras, coloured mascaras, glittery mascaras, and water-proof mascaras. The list of cosmetic items is never ending and every product is packed according to its USP theme. I will help the customers to recognise your mascara products with your customised packaging. There are many layouts you can use to wrap mascaras in custom retail boxes.

You can also use a die-cut hanger custom mascara box which is one of the most popular box styles in the packaging industry. This is how you can grab the attention of your customers by using these uniquely designed customer cosmetic boxes for your products.

Takeaway Note:

To conclude, custom packaging was considered optional, but now it becomes mandatory for companies. Now customers demand attractive and biodegradable packaging for their products so this is the main reason behind using custom packaging boxes becoming mandatory. Using custom cosmetic packaging boxes is also a great way to influence customers with traditional marketing tactics. So, if you are looking for custom printed boxes for your products, you can contact Emenac Packaging UK to get top-quality packaging boxes for your products.