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Stock Packaging or Custom Packaging? The Choice That Changes Everything
Wondering how to sell your products like hot cakes in the market? Well, easy peasy, level up your packaging game and you’ll witness the outcome in no time.
However, to choose from the two main types of packaging i.e. Stock Packaging or Custom Packaging, it is important to consider the following aspects:
Firstly, you need to narrow down what type of audience your brand is targeting.
Secondly, what kind of products you’re bringing to the table. If your products are dealing with healthcare industry or any other non-aesthetic industry, then stock packaging is the best option.
Stuck between these two? Keep reading this blog post till end.
Stock Packaging or Custom Packaging
What is Stock Packaging?
Stock packaging is the type of packaging that comes in pre-designed forms of boxes, with little to no margin for customisation, having durable corrugated or cardboard material.
This type of ready-to-use packaging allows 24/7 running businesses such as healthcare industry to avail these stock box packaging in an abundance, saving both time and money.
In simple, stock packaging is a simple packaging that don’t need any type of customisation. These types of boxes are not ideal for luxury packaging.
Stock packaging might lose you customers because of boring or plain boxes. Nowadays, competition is tough and everyone wants to stand out as compared to others. So, in this way, it becomes mandatory to stand out from competition.
What is Custom Packaging?
As the name itself suggests, custom packaging is all about allowing each brand to customise their packaging boxes in their own way.
This type of packaging allows businesses in a fast-growing industry such as makeup, skincare, etc. to make their brand stand out by unleashing their aesthetic marketing strategy.
Custom packaging allows each aspect of the box packaging such as its colour, size, material, and shape to be customised.
Each brand especially the small-scale businesses can make their way swiftly into the market by attracting their target audience with appealing packaging boxes.
Therefore, custom packaging boxes are preferred over the stock packaging boxes by the businesses within the mentioned industries to keep their products distinctive in the market.
Making the Right Packaging Choice and its Impact
In order to make the best packaging choice for your business whether old or new, it is essential to keep the following aspects under consideration:
- Brand’s Niche/ Industry
- Target Audience
- Budget
- Quality Assurance
The first aspect you need to consider is what’s your industry related to? Not all products are best suitable for custom packaging so be sure to check it earlier.
What is your target audience and what’s their requirements?
Do not forget to check your budget. Custom printed packaging might cost you more but worth the value if you go for it.
Must check quality assurance standards. It means you need to check which type of packaging fulfills quality standards in a better way.
Final Words!
After considering all of these aspects, any brand can pick the type of packaging that aligns with its requirements.
Stock packaging or custom packaging, both are perfect in its own characteristics but you need to go for one that perfect matches with your brand’s packaging requirements.
However, in order to ensure quality and appeal at the same time, custom packaging visibly impacts the sales of a brand when done right, making customisable packaging boxes the preferred packaging choice for most businesses in the market.
So, if you are looking for a solution to boost your business, let custom packaging be your game changer!
