Top 5 Reasons Why You Need Branded Custom Packaging

  • Rating : 4.7/5
  • Posted on : July 19, 2023
  • Written by : Emenac Packaging UK
  • Category : Blog

Today, general and standard packaging is not the way to uplift your sales. You need to create attractive and durable packaging boxes to make your products stand out in the market. That is the reason, why custom-branded packaging is the way to go. Custom-branded packaging not only provides a distinctive look to your products but also enhances your brand loyalty among your customers.

According to 61% of customers, they prefer custom-branded packaging boxes for their products instead of standard ones. Especially, if we talk about e-commerce brands, the lack of physical stores faces a penalty of difficulties in while building a connection with their customers.

Here are the top 5 reasons why you need custom-branded packaging for your products:

1. Attracts Customers:

According to a survey, 72% of Americans have said that packaging design influenced their purchasing decisions. Every customer wants to buy a product that is packed in attractive and best-quality packaging boxes. The visual aspect of the custom packaging box is the first thing that people notice while purchasing your product. You can use bright and vibrant colours to provide an attractive look to your custom-printed boxes. You can also add distinct tones and appealing shades that enhance the overall look of your custom-branded boxes.

2. Retain Your Customers:

Using custom-printed boxes is a great way to retain your customers and make them loyal to the brand. There are plenty of brands from where your customers can buy their products but restricting them to your brand is only possible with the help of custom-branding packaging boxes. Furthermore, you can also use premium-quality packaging boxes to retain your customers.

Customising your packaging boxes for your customers helps you to build a good relationship with your customers and repeated sales. According to Dotcom Distribution, 52% of customers reported that they are likely to repeat their purchase decisions on the basis of packaging design and quality.  

3. Free Publicity and Advertisement:

When you provide the best quality products in the best quality packaging boxes then your customer will also advertise your business among their friends. According to a survey, 50% of customers recommend their friends about the product if it came in the branded and best quality packaging boxes. Even your customers share their unboxing experience with their friends and family that put a positive impact on your brand. So, you can use your brand’s logo, brand information, vibrant colours, attractive typography, and unique design to provide a branded look to your custom-printed boxes. According to a report by Dotcom Distribution, 40% of customers share their unboxing experience on social media if it is branded and unique.

4. Functionality:

Functionality is an important feature of using custom-branded boxes for your products. Custom packaging boxes allow you to make your packaging box more functional as per the requirement of your products. This is how you can make your box more functional for your products. You can add inserts, stickers, and handwritten cards to provide a distinctive look to your products. Furthermore, you can select sustainable packaging material for your products to promote an eco-friendly environment and build loyalty among your customers. This is how you can boost the credibility of your brand.

5. Medium to Communicate:

Do you want to communicate with your customers and tell them about your brand story? If yes, then using custom-branded packaging is the place to go. You can communicate with your customers and tell them about your brand and product with the help of custom packaging boxes. Furthermore, you can add important information about your product, ingredients, usage, and other features on custom-branded boxes. Furthermore, the packaging material you are using for your products also talks about your brand to your customers.

Bottom Line

These are the reasons for using custom-branded packaging boxes for your products. Using custom-printed boxes for your products is a great way to make build your brand’s loyalty, customer satisfaction and boost the credibility of your brand. So, if you are a brand owner and looking for the best quality and branded packaging boxes for your products, you can contact Emenac Packaging UK to get the perfect packaging solutions for your products.