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4 Generic Mistakes to Avoid When Designing Custom Rigid Boxes
For luxury and high-end products, custom rigid boxes are one of the attractive packaging options. These are made from solid board covered with another thin material like paper of fabric. Custom printed rigid boxes have all benefits of rigid boxes and in addition, they offer a unique way to reinforce brand identity.
In highly competitive marketplace, everyone want that their products get noticed on the retail shelves. A single mistake may lead to failure like wrong labelling and old design. Packaging will help you convey your brand message and give customer an idea about product so your packaging should not mislead the customer.
In this blog post, we are going to share 4 generic mistakes that you should avoid when designing customised rigid boxes. Read on!
1. Wrong Labelling
This is one of the most common mistakes that normally occurs in packaging. Wrong labelling should be avoided in pharmaceutical packaging. In pharmaceutical product packaging, single wrong information like wrong expiry date and wrong description may lead to serious health issues.
Additionally, incorrect or wrong information sidetrack the product so it is recommended to avoid wrong labelling at any cost as it may come up with serious consequences that may damage your brand reputation.
2. Opening Mechanism
If the opening mechanism is not clearly mentioned on product packaging, there are chances that your product may be neglected by customers. Also, if they want to buy your product, they may get confuse about how to open.
You can enhance your customer’s satisfaction by mentioning “Open from here” on your product packaging. Make it easier for your customers by using easy-twist cap for liquid items to open the product. Difficult packaging is normally ignored by customers so avoid it.
3. Wrong Dimensions
If you want to go for custom packaging, the right size packaging dimensions matters a lot. Not only right sized custom rigid boxes will protect your products from inside but also you can cut overall packaging cost by removing unnecessary packaging materials.
The wrong product packaging dimensions will damage your product and increase overall packaging costs. So, the right size rigid boxes will make your product packaging even sturdier than you think. Ideal for shipping purposes.
4. Ignoring Customer Needs
By ignoring customer needs, it is difficult to make right custom printed rigid boxes. The packaging design should be completed by considering the needs of target audience like what type of packaging they want from your brand.
To avoid this mistake, you need to do proper research about your target audience. Before finalising the packaging design, make sure whether it is in accordance with your target audience needs or not. Knowing their needs earlier will help you get increase your brand sales.
Conclusion!
Custom rigid boxes are ideal packaging solution for fragile items as it provides sturdiness. When designing rigid boxes, keep these mistakes in mind and avoid them at any cost. Make sure that you design your brand packaging in the way your customers want.
Let, Emenac Packaging UK customise your brand packaging as our professional packaging experts will help you choose accurate dimensions and narrowing down your search to choose the best packaging solutions for your brand.
