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Halloween Packaging Ideas That Hide a Digital Surprise
Pumpkin season is just around the corner, and it’s the best time to launch your marketing campaign with a spooky twist.
But the world has gone digital; only a few brands still rely on paper-based flyers, posters, or word of mouth. These things cannot represent your brand at a national or international level, especially if you are thinking of going global.
To keep your brand up-to-date and enhance interaction, the next step is to choose QR codes; with a Halloween twist, the most amazing factor is that they are completely trackable and would help run a successful retail campaign.
In this blog post, we are going to explain how to strategically place these codes on your Halloween packaging custom box along with 5 amazing Halloween packaging ideas. So let’s begin!
3 Fang-Tastic Digital Halloween Packaging Ideas
1. Digital Halloween Costume Try-On
If you sell Halloween costumes and accessories, the best way to make your product go viral would be to add a QR code that links to an AR filter and allows customers to see how they will look after wearing your brand’s accessories and costumes. Sounds interesting, right? Make sure to design a creepy yet stylish apparel box for maximum sales.
2. Social Media Embedded QR Codes
As Halloween is all about togetherness & celebration, there are more chances to go viral on social media through shareable content. You can create personalised Halloween challenges and filters for making your customers have a happy Halloween evening with their loved ones. If anyone likes your ideas online, they might tag or share your brand name, and you can easily reach a new audience.
3. Immersive Horror Stories
People all around the world enjoy listening to stories, and on Halloween night, what could be a better option than placing a QR code that connects customers to an interesting horror story? To make it more intriguing, you can offer multiple chapters of the same story with each scan, so people can choose their own favorite version.
2 Brands To Follow
1. The Sandusky Marketing Campaign
The Sandusky County Candy Crawl added a digital twist to the classic trick-or-treat experience using QR codes. Organizers placed QR codes at every stop across Fremont, turning the town into an interactive map.
Each scan revealed digital clues, allergy information, and safety tips, plus a chance to win prizes for families. The campaign turned out to be a huge success, logging over 6,000 scans and engaging 70% of registered families.
2. Chobani’s Spooky Packaging
Another famous brand, Chobani, transformed their packaging into an interactive Halloween getup; people could easily scan their QR code and get an instant surprise. These included sleeping bags, skateboards, beanbag chairs, stickers, temporary tattoos, and shoe charms. Their whole packaging displayed spooky illustrations that were successful in attracting a whole lot of people to their shelves.
How to Place a QR Code Strategically?
The following are the key things to consider before placing a QR code on your Halloween packaging:
- Always try to place your QR codes on packaging where they would be visible from a wide distance; this way, people would pick up your product instantly and go through the scan for their digital surprise.
- After your sales campaign is over, always check the analytics to see how your marketing drive performed. This could help elevate future marketing efforts.
- Always plan two months for your marketing drive and launch your QR code packaging by early October; this will give you an edge over competing companies.
Why Should Businesses Use QR Codes?
The three top reasons to use QR codes are to gain instant attention, interact with your customers, and, most importantly, increase sales.
Every brand can use this opportunity to promote their limited offers or special orders for instant events, or organizers can use this to buy tickets for upcoming Halloween events.
Likewise, restaurants can use this to promote special Halloween food deals, or retailers could use this to sell Halloween-inspired products. You can even promote your application through these codes; once the loophole is gone, everything might go away, but installed applications on phones.
Final Words
This Halloween season, don’t just follow the old trends; go digital by creating innovation and tech. Halloween-inspired QR codes are the next opportunity to create the best customer experiences and make a mark on shelves this spooky festival.
QR codes help bring out your creative side if your brand has exclusivity. If you are looking for custom Halloween boxes but are still confused, then let us introduce Emenac Packaging UK. We offer 3D visualisation before your final order arrives at your door, with the option of adding QR codes to your packaging.
Hope you enjoyed our creepy Halloween packaging ideas; contact us right away to spook your customers with our custom boxes!
