You might be surprised to learn that almost 77% of social media users prefer influencer-promoted content over traditional ads, and around 61% actually trust influencers’ reviews more than traditional ads. Hard to believe, isn’t it? Some people confuse PR boxes with other forms of digital marketing, but they are actually gifts that you send to […]
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Easter’s bells are ringing, and the best time for bakeries to upscale their sales is almost here, as this is the biggest revenue opportunity between Christmas and Mother’s Day. But the key factor that differentiates a bakery from others is definitely packaging preparation! Sometimes customers don’t opt for what’s tastiest but for what looks cuter, […]
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In the packaging industry, the importance of making a good first impression is now greater than ever. Printed Mailer Boxes are an excellent medium for brands to get noticed on shelves and online. With the advent of online shopping, packaging is not just practical anymore. It’s part of the customer experience, too According to a recent retail industry […]
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EPR, also known as Extended Producer Responsibility, is a policy especially designed to hold producers accountable for the lifecycle of their entire product line. And it majorly focuses on waste management. For businesses that come under EPR jurisdiction, managing compliance can demand resources and can be quite challenging to fulfil. Nevertheless, technology has always been […]
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Most of the modern industries in the UK, from manufacturing to healthcare, all the way to technology, heavily rely on packaging materials, along with single-use plastics. From protective wraps to simple containers to shipping materials, plastic is used in almost everything to ensure hygiene, safety, efficiency & durability. But conversely, widespread use of plastic contributes […]
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The beauty industry is one of the fastest-expanding industries globally. Every brand in this industry strives to remain in the competitive market. Since the trends keep changing and the industry keeps growing, brands are finding it difficult to stand out. So, what could these brands possibly do to regain their customers’ attention? First off, they should […]
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Behold, the season of celebrating by gift-giving is here! This festive event brings everyone close. Celebrations of this event start from the very beginning of December and last till the very end. All the major events of Christmas Eve, Christmas Day, and New Year’s Eve are celebrated in a row. Therefore, it gives a festive […]
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In today’s market, brands are not just looking for marketing and sales. Instead, they are looking to deepen their connection with their target audience. In the current market, product users are no longer just concerned with the products, but are looking for something more meaningful. They want to connect with brands. So, how are brands in the modern […]
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Every brand wants its products to reach its customers in their original quality. But this quality often gets affected during shipping. The process of shipping is no less than a rollercoaster that can disrupt the packaging of your products. So, what is the best approach here for brands? Brands can opt for packaging that ensures […]
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Luxury is an important aspect of every business. Consumers, occasionally, crave novelty and innovation. Hence, brands are now competing to continuously create new ideas to keep the spirit of their business alive. If you’re wondering how brands invent or achieve a luxury addition to their business? Well, most brands, if unable to introduce new products so frequently, […]
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The world keeps getting messier. Everyone seems to talk about saving the planet. Brands have to step up and figure out something, a fix that works for people and the earth at the same time. That’s the reason numerous companies are now using biodegradable packaging. It’s not just hype. It seems like a small step, alright, but it […]
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In the new packaging trends, only aesthetics aren’t enough; flexibility, accessibility, and unboxing experience matter more. Every brand is striving to make its packaging easily accessible to everyone equally, so no one misses out on the experience of a memorable unboxing. How can your brand make its packaging easy-to-use? It’s easy, opt for an inclusive […]
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