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What Type of Illuminated Packaging Works Best for Cosmetic Boxes?
The beauty industry is one of the fastest-expanding industries globally. Every brand in this industry strives to remain in the competitive market. Since the trends keep changing and the industry keeps growing, brands are finding it difficult to stand out.
So, what could these brands possibly do to regain their customers’ attention? First off, they should expand their collection of beauty products. Secondly, and rather more importantly, transform their packaging.
Cosmetic boxes are an important aspect of any beauty business. This overall market of cosmetic packaging is by far the most rapidly growing one, estimated to reach $80 billion by 2032. This entails how customers of this industry take packaging seriously.
So, in terms of upgrading the cosmetic packaging, brands are now adopting new trends. One of such trends is illuminated packaging.
Continue reading the blog to learn what this packaging is and how it will be useful for your cosmetic products!
A Guide To Illuminated Packaging For Cosmetic Boxes
What is Illuminated Packaging?
The kind of packaging in which the box is designed with glowing elements. Moreover, this packaging has a shape from which the product is clearly visible. For instance, brands can use window-cut boxes to illuminate their cosmetics.
The use of aesthetically appealing structures and colours helps elevate the quality of packaging. This packaging trend mainly thrives on making a product look premium. It helps attract customers naturally and compel them to buy the product.
There are different types of illuminated packaging. Read below to discover them and find out which one is best suited to your cosmetic boxes:
Types of Illuminated Packaging
1. Printed Electronics (PE)
Printed electronics utilise electroluminescent light layers that are integrated directly into packaging surfaces. The light turns on when the product is lifted or opened. And this immediate reaction at the shelf generates surprise and emotional involvement.
The technology is thin, light and visually compelling. It’s particularly useful for high-end products that depend on that initial impression. The soft glow comes across as sophisticated instead of hostile.
2. Smart LEDs
Small, efficient light sources are embedded in paperboard or corrugated structures using smart LED technology. These LED lights are capable to light up logos, text or design elements accurately. The lighting result is a controlled and intentional light.
This option is flexible, both in design and cost. It is suitable for almost all kinds of packaging and marketing materials. The lighting is contemporary and subtle, yet functional.
3. Printed OLEDs
The printed OLEDs are the most sophisticated type of lighting packaging. They use flexible organic light-emitting diodes, which can be printed directly on labels or substrates. The light distribution is uniform and visually pleasing.
This technology creates a new design space. Rigid parts are no longer required for curved surfaces and thin profiles. OLEDs represent cutting-edge and future-proof branding.
Which Illuminated Packaging is best for Cosmetic Boxes?
For cosmetic packaging, Smart LEDs are the best choice. Cosmetics are elegant, clear and controlled in the way they are viewed. Smart LEDs emphasise the brand name or a key product benefit without overpowering the design.
They also enable low energy use and long life to support sustainability. The lights can be turned on only when it is needed to save battery power and keep a feeling of premium. This combination makes smart LEDs a good fit for skin care, serums, and high-end beauty products.
Printed electronics can have a more dramatic feel, which may be appropriate for fragrances or limited editions. OLEDs are everything you could want for future innovation, but you’re going to want that for the experimental or ultra-premium launches. For chic cosmetic retail, smart LEDs offer impact with restraint.
Final Words!
Illuminated packaging is becoming the benchmark for product differentiation and retrieval in stores. Light used with purpose weaves distraction with an additional layer of meaning. Deeper shelf impact and greater emotional involvement for brands.
Emenac Packaging UK designs and manufactures illuminated solutions which combine design with performance. Our team is passionate about packaging that speaks for itself, but is finished off with a polished layer. Contact us today to discuss your project. We will quote to suit your individual objectives.
