Closing the gap between customers and brands has been the struggle of every business. It helps the buyers feel the human side of businesses and nourish their sense of dedication and loyalty. One of the approaches that prove effective in the cause is showing your gratitude towards customers. Most brands use insert cards in their […]
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The packaging industry has come a long way from where it started. Initially purposed for carrying and delivering products safely, the packaging is now used for more than what it did before. Product packaging has now become a marketing tool for businesses big or small, an undeniable and highly profitable fact. Retailers are using the […]
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The overwhelming number of brands and products displayed in the stores can send customers in a frenzy of uncertainty about which products they should buy. In this pool of choices, it can be difficult for products to break through and make it into the shopping carts. However, a fitting option that works best for breaking […]
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The first time that your brand makes a sale, it is the packaging; the second time is what resides inside that sells the packaging. When it comes to packaging, it is mostly overlooked and this mistake can cost brands quite the amount. If a product fails to move from the shelves, it is caused by […]
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Every wise retailer is constantly in the process of improving and innovating their business. The retail market grows more and more competitive by the day and your business must keep up with the recent trends. Your high-end products deserve to be presented in a worthy magnificent magnetic box that can earn any customer’s praise. The […]
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Every holiday season is celebrated with gifts, however, one that is most associated with chocolates and sweets, other than Halloween, is Easter. The most popular retailing item of the season is Easter eggs. Each brand has its own way of packaging its confectionaries, however, distracted by the celebratory spirit, most fail to take into account […]
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What efficient marketing has taught us is that any logo, slogan, or even colour can turn into an element of recognition for brands and businesses. Recognition for a brand is as important as any other aspect of the trade since it helps implant an image of your brand in the customers’ memory. There are several […]
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Packaging design matters in many ways; it attracts customers, reflects your brand’s image, and protects your products. However, there is always room for improvement. You can amplify your packaging to make sure it carries out all the targeted tasks more than efficiently. Marketing is one of the many fields in that packaging can play a […]
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It wasn’t long ago that the world was introduced to virtual reality tech. Although young and new, the technology has already proven its amazing applications in innumerable industries. From interior designing and gaming studios to the sectors of sports and health, the future keeps bending to the ways of virtual reality. For the packaging industry, […]
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With the current turn of events, the hit from the pandemic and everyone being curbed in their homes, products have been travelling more than the customers. This scenario has given a substantial growth to every business, especially e-commerce. With market growth comes competition and this competition brings out the creativity of businesses to express and […]
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For a long time packaging used to be purposed and aimed for product protection and ease in the carriage. Although, with the emergence of branding and marketing strategies and advancing times, packaging became an exclusive tool for selling products. Exotic designs and trends in packaging brought the customer attention towards the shelves and select products. […]
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Beauty brands have always been prominent for their profligate packaging and their appeal to the customers. However, as the concerns keep growing for the environment, consumers and critics alike have started to call out brands and companies that do not regard this problem. This call-out culture has ever since pushed numerable companies to pay attention […]
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